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=Welcome to our cmns375 Group Page!= I made up this short skit....really cheesy so edit to your liking!!!

As of right now most of the team will be there on Sunday. Kevin has work so we gotta keep him posted! Anyways see you all on Sunday!!

FINAL STRETCH!!!! We still need to meet up to discuss our presentation. I've sent everybody a text but I'll post here again as a reminder. Krystina and I had talked about a short 2 minute skit to start off the presentation. Maybe think about some creative ways to make the presentation interesting and we can talk about it when we meet.

For now we will meet 10am at Harbour Center on Sunday. If theres too many of you who cant make it then i'll have to arrange another time so please let me know soon!!

Also, I'm hoping we could meet a bit earlier on Tuesday to practice (if necessary). If everybody is fine with meeting at around 12:30 it would be awesome.

.... We're DONE.... Well, almost : )

Our business plan is printed and looks fantastic!!

Our report ended up being longer than expected so costs for production went up - my appologies. At this stage in the game there was no turning back and deleting pages to save money. In the end our costs are as follows. If there are any questions or concerns please speak to Kevin or Krystyna.

Total Price- $291.20. ( based on requested copies and posters)

Reg-$20 each Extra-$16 each for additional copy (everyone but Kim and Alyssa)

Please bring anything owing ASAP

Outstanding Balance Krystyna- $36 Melissa- $26 Kevin- $21 Ken- $26 Jenn- $6 Aliya- $26 Bernie- $36 Alyssa-$20 Kimberly-$20

Worth a read... http://www.starwoodhotels.com/westin/about/news/news_release_detail.html?Id=Guestroom05/03/2011 http://www.nytimes.com/2011/05/03/business/media/03adco.html?_r=1 http://www.starwoodhotels.com/corporate/profile_detail.html?obj_id=0900c7b980de66ef

//"To keep the rebound on course, Westin wants to resume advertising its brand, but in a way that would stand out from the typical pitches for higher-priced hotels and resorts that are replete with look-alike images of fancy rooms, grinning employees and satisfied guests.// //“We challenged B.B.H. to get off the beaten path, not show the typical property shots,” Mr. Povinelli said, so that “as people get out and travel more, we can help them understand the positioning of the brand and the brand promise, which is that we help our guests feel better when they leave than when they arrived.” " (from ny times article)//

Our Printing costs are as follows:
$15 for printing 5 copies to hand in Thursday and our 4 foam core presentation mockups. If you would like a personal copy of the business plan/magazine the price is an additional $13.50 Please bring the outstanding balance on Thursday to class : )

Paid/ Owing Jen - 30 (Krystyna owes you 1.50) Kevin - 15 Aliya - 10/ 18.50 Ken - 10 /18.50 Melissa - 10/ 18.50 Krystyna - 28.50 Bernie - 28.50 Alyssa- 15 Kimberly- 15/28.50

Kim- Please let me know by Wednesday Night if you would like a personal copy.

=__Group Deadlines__=

__Tuesday June 14th__ - group meeting at 1:30 prior to Final Presentation
**Everyone: Please take a look at the Fairmont Magazine Ad Card - I think it will help each of our parts greatly especially when conceptualizing the international aspect. Without an actual copy of Fairmont Magazine, which has been nearly impossible to track down, the Ad card tell us a lot about its focus and reader. Bob also suggested looking at Conde Nast and similar luxury travel publications for inspiration.**

Some useful examples:

http://www.concierge.com/cntraveler/ http://www.condenastmediakit.com/cnt/index.cfm

The Business Plan - A reminder of what is required.

“Although it may be only 20 odd typewritten pages, it tells the sophisticated investor what the new product is all about.”

__**Title Page**__ (TBA - 1 page)

__**Table of Contents**__ (TBA - 1 page)

__**Executive Summary**__ (Krystyna & Melissa - 1/2 page)

__**Concept**__ (Krystyna- 1 page) States the concept of the magazine, what areas of interest it will cover, where it differs from others already published. A SWOT chart should accompany the concept.

__**Editorial Need**__ (Krystyna - 1 page) Who needs you? Are they magazine readers? Positions the proposed magazine against its competition. This is not about the social need for your magazine but about why your targeted readers need and want your magazine. State clearly why this new magazine should be published and what the editorial want is.

__**Editorial Content**__ (Melissa - 3 pages) The editorial package in detail. The magazine will instruct, inform, entertain, etc. Present as three sample tables of content, including titles, where appropriate a brief qualifying description, and where appropriate the author’s name. The number and variety of stories presented should correspond to the contents of similar real magazines you discover in your research. Think of this as the editorial ‘want’ - readers may need this magazine but the content is what they want. (See Mogel reading)

__**Reader Potential**__ (Aliya & Bernie - 1 page)Who the readers are for the proposed magazine and where they will come from - the demographics and, if useful, psychographics. State the circulation objectives of the new magazine in its first three years. Age group of audience? Demographics? How many in the readership area? Other magazines they read and their circulations?

__**Marketing, Promotion and Distribution Plan**__ (Aliya & Bernie - 1 page) Special promotional plans for starting the magazine, including the launch and, working with the advertising manager, incentives for advertisers. WHere appropriate, identify where the lists for market testing and subscription campaigns will come from and the potential size of these lists.

__**Advertising Potential**__ (Jenn - 2 pages) Identify at least 20 potential advertisers and the types of ads each likely would run (colour, B&W, full page, fractional etc. Study the magazines and other media that make up your competition.) Work with the publisher and editor to establish advertising policies. Note primary and secondary advertisers, competitors number of ad pages and revenue and primary target advertising categories.

__**Basic Assumptions**__ (Ken - 1 page) The assumptions from which cash projections are derives. Although you are not required to produce spreadsheets, these assumptions establish what your market research shows and what size and quality of circulation you can expect. Are we eligible for funding from the Canadian Magazine Fund (Funding based on Canadian content)?

__**The People**__ (Everyone) - Each of our resumes, edited in prose style to show how each of you is an asset to the magazine.

__**Flat Plan**__ (Kimberly & Alyssa) Expressed as thumbnail sketches. Identify black and white and colour forms if necessary. Indicate the placement of ads and editorial, identified to conform to your table of contents and advertising client list. Also produce the printer specifications for the first issue, including cost estimates using the Menu Budget handout.

__**Mockups**__ (Kevin - 4 pages) Prepare a sample two-page layout for inclusion within the business plan, with art, display copy and body copy. Body copy may be greeked (ie: not real text). Display type should be real and the visual imagery appropriate. Then, for your presentation produce four boards, mounted on horizontal 15’ X 20” foam core presentation board, to show the following: Front Cover (include logo) Table of Contents Spread (may be one editorial page opposite an ad or a two page editorial spread) Two page feature spread and spread showing editorial content sharing page space with one or more fractional ads.

June 5, 2011
 * Mockups

//** Hey Team! I am so glad Bob liked our idea! Based on his feedback I have created some notes for us. I have not yet had a chance to post the notes in full but here are a few critical things everyone needs to know in order to proceed with their work this weekend: **//

//** 1. Our Magazine is now called WESTIN MAGAZINE, and will be a focus of just the Westin hotel from within the Starwood Group. **// //** 2. Our launch will be international, in English and distributed in Westin hotel rooms. Year 2 or 3 can include rebranding the format for other hotels within the chain or expanding the Westin Magazine Brand to other languages. **//

Next group meeting - **TUESDAY MAY 31 1:30 @ HC.** Our tutorial is canceled so this is a perfect opportunity to meet as a group. We will meet outside the tutorial room and go from there.


 * Group Meeting Minutes- Tuesday May 31, 2011**

Members present : Jenn, Ken($), Bernie, Krystyna, Melissa($), Kevin, Alyssa, Aliya, Kimberly Starwood Hotel Group - In Canada? US ? International ? Profiling amenities of the hotel etc. Name of magazine: FOUR $$ for project - $10 per person - remainder will go to celebrating end of project Include a cover for each season? (4 mockups) Resumes Presentation 55/45 ad ratio - 100 pages for first four issues
 * $ - money submitted for printing


 * Check out discussions.... looks like we are coming closer to finalizing our concept - we want your input!!
 * Welcome to our new Marketing Manager Bernie. He will email each group member his contact info.
 * Check your email for a 'Doodle' invite from Melissa. Please fill out the schedule so we can establish potential group meeting times.
 * Take a second to glance at the Magazine Canada Report [[file:2010_Consumer_Magazine_Fact_Book_Eng(2).pdf]]
 * Please **add**, **edit** and **change** anything you like to this page!

__Our Team__
Krystyna
 * Publisher**

Melissa
 * Editor**

Kevin
 * Art Director**

Ken
 * Controller**

Kimberly and Alyssa
 * Production Managers**

Jenn
 * Advertising Manager**

Bernie
 * Marketing Manager**

Aliya
 * Circulation Manager**